Post Type

H&M launches “Big is Beautiful” collection, carries larger sizes

Written by April Peveteaux

TARA-LYNNI do love the H&M. But one problem I’ve always faced, as a woman with breasts, is that their size L in shirts and dresses isn’t exactly boob-friendly. I wonder what happens when a woman who actually is large tries these shirts on, since I waver between a size 8 and 12, depending on the store. And while they do have a smattering of sizes above 8, they’re usually items that lean more towards “retail store uniform” rather than “hippest thing on my block.”

Which is why I have so much hope for the latest from H&M since they’ve gone and hired a plus-size model Tara Lynn. The beautiful Tara Lynn will replace Gisele Bundchen in the newest ads for the clothing retailer. And Tara looks H-O-T.

The stores will start carrying the trends in sizes 16 – 30, for ladies of all sizes. For that, I give them a big, fat hand. Not all women come in sizes 0 – 8. Lynn talks about how hard it was for her to come to accept her body, and as part of H&M’s Big Is Beautiful collection, she’s showing us how amazing a size 16 can look. But we knew that already, right ladies?

What do you think about H&M’s new ad campaign?

Article by Yahoo! Shine

About The Author

From New York, living in Philadelphia. Educational background in graphic design. Passionate about making a difference.


  1. I think Hennessy big is beatiful range is an insult to big boned girls everywhere…Do they even have a person designing for us..and the answer is a big fat NO! The put out a few miserable pages in their mini brochure that you get in post – the big majority of things are sad old tee-shirts usually vee necks ..2 dresses at most some trousers again borrrrring nothing special, a couple of blouses again, the sort that my mother would wear and 2 or 3 sweaters…And for that we are supposed to be grateful…Well my advice to Hennessy and everyone out there is look at the ASOS website …pages of everything costs, fab dresses jumpers shirts trousers sweaters all going up to size 28. There are pain colours stripes checks flowers u

  2. I didn’t have time to finish my comments but as I said coats dresses sweaters trousers in different styles in plain or patterned and it gets regularly updated…at the moment they have lots of stuff with real leather and also PUV? And what does Hennes have in BIB…I was in one of their stores and they had a rack which thank God nobody seemed interested in of these dresses I suppose you’d call them – they were made of the most awful lilac lace that was made of nylon they were just foul… I was so angry that, that’s, what they thought we were worth – these nasty cheap nylon lace monstrosities….Upstairs where they clothe all the nice people because let’s face people like us are never allowed to have clothes upstairs , oh dear me no we’re always shoved away in a corner downstairs by maternity and kids…So if your thinking of shopping there just say no…go online to asos trust me…

Leave a Comment

Your email address will not be published. Required fields are marked *