Yoplait pulls commercial after being deemed triggering for eating disorders

I heard the news of this commercial Yoplait commercial that was pulled after receiving pressure from the National Eating Disorder Association (NEDA) from several people and finally had a chance to see it this morning. My reaction; 1) No shit this is triggering. 2) The second woman who grabs the yogurt, the one who inspires the first to make her decision on what to eat, looks gaunt, pale, and way thin…nice casting. 3) Who was the marketing genius to dream this one up? A man? A eating disordered woman? A money hungry moron who thought this would be “cute?” 4) This should make you all feel like you are not alone. This commercial makes a reality of what 90% of the female population goes through when making food choices (the good news is YOU can be part of that free and confident 10%!) 5) The answer is — eat the cheesecake. No guilt. No second guessing. Eat it and move on with your day. Love, mV P.S. Want to congratulate Yoplait for doing the right thing and pulling the ad? Use this Sample_Letter_To_Yoplait_mamavision provided by NEDA’s Media Watch Dog Group. The tone of the letter is politically correct — which may or may not jive with you, so edit as you see fit. Article by Mama V of Mamavision for We Are The Real Deal

About The Author

Patricia Colli, Editor of Beutiful Magazine, is a human rights activist, equality advocate, and promoter of health, acceptance and wellbeing. Having experienced disordered eating, unhealthy exercise patterns and poor body image, she is especially passionate about shedding light on eating disorders and the power of body acceptance.